Saturday, May 16, 2009

Score Membership FAQ

Q. What is a Score Membership? Why in the world would I pay $29.99 plus tax for this, or even the $199/year to get the discounted rate, in this economy?

A. A Score Membership entitles its owner to:

- earn double ScorePoints on everything
- pre-order new video games at wholesale prices
- play games in-store for half price
- rent games for half price (25% cheaper than Blockbuster even without membership)
- trade in used games and systems for 10% extra trade in credit (we already guarantee to beat GameStop on any trade ins)
- half price on tournaments and discounts on leagues and the popular Game of the Month Club
- reserve space at The Score ahead of time - know you'll have a place to play during peak periods

Some Score Members have memberships here just to take advantage of one or two of these benefits alone.


Q. What is an example of a Score Membership paying for itself?

A customer trades in Mario Kart Wii (with Wii wheel) and receives $27, roughly 20% more than GameStop is currently giving in trade-in credit. If that customer is a Score Member, they will get $30 in credit for the trade. The Score Member has already saved $8 with one single transaction.

The Score Member then pre-orders Call of Duty: Modern Warfare 2, locking in the wholesale rate when the game releases in November. Another $7 saved, pre-tax.

Then, the Score Member decides "hey, why don't I sign up for the big Memorial Day Halo Tournament!" This costs $9.99 but members get into tournaments for half price. Another $5 saved...up to $20 saved so far.

Renting a couple games or playing a couple of hours at The Score over the rest of the month could take you the rest of the way, or perhaps just buying one game...and that isn't even accounting for the double ScorePoints earned, which add significant extra value to the actual upfront dollars saved.


Q. Is there any application fee to sign up?

A. Yes, there's a $5 one-time fee to sign up for a membership, which is about to go up in June, but by using a trial membership card (or by having a membership already) you'll avoid that fee as long as your membership doesn't lapse for more than 30 days.


Q. This is too good to be true!

A. That's not a question...but we know.

Monday, May 11, 2009

Debriefing "Teh Wurst Advertizing EVAR"

A variety of Williamson County families will get a postcard from The Score this week. This postcard is definitely not your regular ad!

Titled "Teh Wurst AdVertizing EVAR," this postcard was created by The Score to show we don't take ourselves too seriously. Or perhaps seriously at all! :)

A lot of people by now have discovered our superior trade-in values for used games and systems, and better prices for new and used games over other area retailers. And even more people have discovered The Arena, whether through a birthday party, group event, or just coming in and playing.

But there's no reason every single person in Williamson County shouldn't know The Score. And that's where this latest ad comes in.

Underneath the humor of the poorly-written, thrown-together postcard ad is a coupon for a two-week trial membership to The Score. If someone adds their GameStop 'Edge' card or Game Crazy 'MVP' card, and gives it to us along with their postcard, this 2-week trial membership turns into a full month (valued at $29.99 plus tax).

What can you do with a Score Membership again?

- 10% additional trade-in value on The Score's already better trade-in offers on used video game software and hardware

- Double ScorePoints earned

- Play games at The Score for half price

- Rent games at The Score for half price

- Big discounts on Score tournaments and leagues

- Pre-order new games at The Score for wholesale prices (generally $5-$10 less than regular retail price)

- Reserve space at The Score of Cool Springs ahead of time! Make sure you have a place to play when you want to game.


So, needless to say, the value is there. Make sure you don't miss your postcard this week, and bring it in BEFORE MAY 24 to claim your free trial membership at The Score!