Wednesday, December 30, 2009

The New ScorePoint Program & Other Announcements

SCOREPOINTS PROGRAM CHANGES: In order to reward customer loyalty more effectively in 2010 and beyond, we are simplifying and strengthening the ScorePoints program.

Out with the old, in with the new:

+1 ScorePoint - every $10 spent or every $5 in trade-ins
+1 ScorePoint - play in any tournament (lots of tournaments beginning in January)
+1 ScorePoint - purchase any gift, from The Score, for a Score private party held at The Score
+1 ScorePoint - attend any Score private party

+2 ScorePoints - playing in any Score league

+3 ScorePoints - refer any new Score Member
+3 ScorePoints - refer any booked Score private party

Extra ScorePoints will be awarded for winning any tournament or league, based on the number of participants.

Once any customer goes beyond Level 7 and reaches 1000 ScorePoints, he or she will "Prestige" and return back to 0 ScorePoints in exchange for a special Score patch to go on the VIP Jersey. Then, all the prizes, in-store credit, etc. can be earned again. We will honor all ScorePoints accumulated under the original system.

Score Members will continue to earn double ScorePoints for doing any of the above.

In addition to the base Score Achievements listed above, some extra bonus opportunities will be available from time to time, which are awarded above and beyond the regular ScorePoints above. The first of these bonus opportunities are in effect for January:

+3 Bonus ScorePoints - beat Bradley in the Mystery Tournament on January 4 (open to Members only) or in a Mario Kart Wii race as part of the January 16 event
+2 Bonus ScorePoints - bring in any A on a test to The Score (redeemable once)
+1 Bonus ScorePoint - bring in any B on a test to The Score (redeemable once)
+1 Bonus ScorePoint - attend any tournament in January wearing a Score Sweatshirt or Hoodie
+1 Bonus ScorePoint - purchase either version of the COD Modern Warfare 2 strategy guide (while supplies last)
+1 Bonus ScorePoint - trade in any two used strategy guides
+1 Bonus ScorePoint - purchase any magazine at The Score
+2 Bonus ScorePoints - purchase any of The Score's 2009 Games of the Year
+1 Bonus ScorePoint for each correct answer on the Lock-in Trivia Contest (January 29)
+10 Bonus ScorePoints and Score Facebook status update about your accomplishment - defeat any Geometry Wars 2 record held by Bradley during the month of January

All ScorePoints doubled for trade-ins applied toward Bayonetta, Army of Two, or Mass Effect 2.


MEMBERSHIP BONUS IN JANUARY! Purchase or renew a Score Membership in January and receive a free gift: a Score Sweatshirt!

A Score Hoodie can be exchanged for the Sweatshirt for just $9 more if desired. Offer good while supplies last or until January 31, 2010.


NEW YEAR'S LOCKIN CANCELLED: Due to weather concerns, we have cancelled the New Year's Eve Lockin.


OTHER CHANGES: The following changes will also be put into effect beginning January 1, 2010:

- System Repairs will be completed by our independent contractor every week in house. The exact dates in which system repairs will occur at The Score will be posted in the store at the beginning of January. Having our contractor repair systems on site will speed repairs significantly since they can be picked up immediately upon completion. The prices of these repairs beginning January 1 will be $75 (Wii), $90 (Xbox 360), and $100 (PS3).

- New Store Hours: Monday through Thursday 10a-9p; Friday 10a-9p (9p-10p Members Only Gaming); Saturday 10a-9p (9p-10p Members Only Gaming); Sunday 12p-6p (6p-7p Members Only Gaming). Customers can still shop, purchase, and trade in games during "Members Only Gaming" hours even if not a Score Member - these hours are in reference to the gaming floor only.

- Sundays at The Score will be "Sunday Family Game Day," in which all games available for in-store play are rated E for Everyone.

- Prices for in-store gaming will increase to $7.99/hour or $19.99/day. Prices for Score Membership will not change until April 1, 2010.

- Charmaine Fessler will assume the role of Chief Marketing Officer for Score Holdings LLC, The Score's parent company. Marcus Moore is promoted from VP, Retail Operations to Chief Operations Officer, and George Sibble is promoted from VP, Finance and Strategy to Chief Financial Officer.