Sunday, July 27, 2008

The Score - Cool Springs now has a blog!

The Score - Cool Springs, the first retail location created under The Score Holdings LLC, now has a blog...and you've found it!

This blog will chronicle the events leading up to the opening of The Score - Cool Springs.

What is The Score?

An entertainment-based retail concept focused on video game tournaments, leagues, and other programming built around current-generation video game consoles.

Um, OK, so this is just an arcade?

Sort of. But not really. Think a movie theater for games. Tournaments held at set times, with a fixed number of available slots. Food and drink available, as well as merchandise and purchasing the actual video games (new) also.

What is The Arena?

The Arena is the physical center of each location of The Score, where video game competition is taken to the next level. Game Stations surround the outside of The Arena, but The Arena is the focal point of each location, suited best for 4 on 4 competition in a variety of current games.

I'm not a big gamer. Will I like this place?

We sure hope so, for the sake of the business. The Score isn't just a place for hardcore gamers to come and pwn some n00bs. The Score will have a number of tournaments and other programming centered around the Nintendo Wii - a Wii Sports bowling tournament, for example, will be held on several occasions - that will invite video games fans of all different levels of experience to join in. The Score also makes a point to give away prizes randomly among all participants in our tournaments, so it isn't just the "winners" that walk away with something cool.

Video games are, like, something you play at home. Who's going to come to this place?

From a parental perspective, online gaming has a variety of negatives to it, including the abundance of racism, sexism, and generally inappropriate conduct. Not to mention the inability to protect children from online predators.

From a gamer's perspective, while online gaming can be fun, there's nothing like winning a tournament in person. Getting to meet other gamers, face to face, who like the same games as you, is gratifying. The social aspects of video gaming have largely been underdeveloped, and as a result, most people think multiplayer video games can only be enjoyed online. We hope to prove that idea wrong.

Cool Springs is absolutely booming, with massive corporate HQ relocations seemingly occurring every day, and with residential home prices on the rise while the rest of the nation suffers dramatically.

Thanks for reminding us. If this business fails in Cool Springs, it is obviously not viable anywhere. The demographics in this community are profoundly ideal.

In addition, we look forward to implementing the complementary business piece of "business vs. business" video game competition and leagues. Get ready for some really unique, out-of-the-box (as much as I have come to hate that phrase) stuff.

You don't know how to run a business. What in the world are you thinking?

As they say, professionals built the Titanic, and amateurs built the Ark.